"The fans assert their own right to form interpretations," (Jenkins 2013, p.18)
Using the quote above as an argument, once the fan has an idea of how they can recreate the text to belong to their own, the text that they create will lead to another culture and another community because just like Pulp Fiction have its own fans and community. The same can be said for Breaking Bad although in this case, content is nearly the same, it should be aimed at the same target audience, once this target audience watches the trailer and likes it, they may also become part of this community. This will then be classed as not only poaching content but also poaching culture."Participatory cultures of fandom transform the experience of media consumption into the production of new texts, indeed of a new culture and a new community" (Laughey 2007, p.178)
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